"Tausi is the Samoan word for caring. And I care about comfort." - Janice
Innovation often stems from necessity and personal experience. Founder of https://studio.youtube.com/channel/UCbnjRpIooMK59ZIXlL5XOZwJanice Shokrian discovered this in seeing...
"Tausi is the Samoan word for caring. And I care about comfort." - Janice
Innovation often stems from necessity and personal experience. Founder of Tausi Brands, Janice Shokrian discovered this in seeing her father, slumped in a chair in his final years. In that moment, she intuitively knew that comfort was a key aspect for aging gracefully.
Host Mark Turnbull explores the challenges of aging, the importance of comfort, and how Tausi was developed to address common issues faced by seniors and others needing neck support. Janice shares her journey as an innovator, the design and functionality of Tausi and its various applications in daily life.
Learn more about Tausi Brands and their patented pillowcases: https://tausibrands.com/
Get the Continuum of Care with our supporters: https://www.caringinoregon.com/
Thank you to our "Did You Know" Sponsor: Royal Hospice Oregon
Aging Today Podcast is where together, we discuss proactive aging in the right place, with a choice, connecting to the professional advice of our special guests, while creating better days throughout the aging process.
#comfort #aging #health #pillowcase #patent #agingtodaypodcast
Buy Mark a Coffee - Support Our Content About Aging!
Like and share Aging Today podcasts with your friends and family!
www.AgingToday.us
1
00:00:00,000 --> 00:00:19,000
[Music]
2
00:00:19,000 --> 00:00:25,000
And now the podcast we're together, we discuss proactive aging on your terms, connecting
3
00:00:25,000 --> 00:00:30,600
to the professional advice of our special guests while creating better days throughout the
4
00:00:30,600 --> 00:00:31,600
aging process.
5
00:00:31,600 --> 00:00:35,600
Now here's your host, Mark Turnbull.
6
00:00:35,600 --> 00:00:40,600
Alright, I want to welcome everybody back to another live view discussion on aging
7
00:00:40,600 --> 00:00:41,600
today.
8
00:00:41,600 --> 00:00:47,040
We are the podcast where together we explore the many options to aging on your terms.
9
00:00:47,040 --> 00:00:52,680
You can find aging today and our past eight years of programming all you got to do is go
10
00:00:52,680 --> 00:00:57,440
to www.AgingToday.us.
11
00:00:57,440 --> 00:01:01,640
And for those of you that would rather follow us on your favorite podcast channels such
12
00:01:01,640 --> 00:01:08,240
as Spotify, Bandore, Apple, I Heart, we're on 15 different channels and now we are on
13
00:01:08,240 --> 00:01:10,920
YouTube, so be sure to tune in.
14
00:01:10,920 --> 00:01:18,320
And then finally, I'd like for all of you, our listeners to reach out to me, your host,
15
00:01:18,320 --> 00:01:24,560
Mark Turnbull, because I want to know the questions that you're asking about the aging process.
16
00:01:24,560 --> 00:01:30,800
And I would also like to know who you know that might be an intriguing guest to have on
17
00:01:30,800 --> 00:01:38,000
aging today, because we're interested in being a platform where you can go to get all the
18
00:01:38,000 --> 00:01:40,400
answers to your aging questions.
19
00:01:40,400 --> 00:01:45,060
So all you got to do is reach out to me, your host, Mark Turnbull, and my email is Mark
20
00:01:45,060 --> 00:01:49,680
and that's with a K, mark@AgingToday.us.
21
00:01:49,680 --> 00:01:54,380
Well one of the things that we always say here on aging today is if you're not too busy
22
00:01:54,380 --> 00:01:57,620
being born, you're too busy aging.
23
00:01:57,620 --> 00:02:03,980
And today we want to make sure that the topic we're covering is that in the aging process
24
00:02:03,980 --> 00:02:04,980
you're comfortable.
25
00:02:04,980 --> 00:02:06,980
You don't have a stiff neck.
26
00:02:06,980 --> 00:02:12,300
And we want to make sure that you are introduced to a good friend of mine.
27
00:02:12,300 --> 00:02:18,620
But here to represent Towsie is the creator of Towsie and that is Janice Shocker and Janice
28
00:02:18,620 --> 00:02:20,660
Welcome to aging today.
29
00:02:20,660 --> 00:02:22,540
Thank you so much, Mark.
30
00:02:22,540 --> 00:02:24,220
I'm happy to be here.
31
00:02:24,220 --> 00:02:32,300
Yeah, I'm excited to have you here because we have a short history in our past and how
32
00:02:32,300 --> 00:02:35,020
we got together before we get into that.
33
00:02:35,020 --> 00:02:41,020
I want you to introduce to our listening audience, you know, how you got to the place
34
00:02:41,020 --> 00:02:42,020
where you are.
35
00:02:42,020 --> 00:02:49,740
Tell us your story because this is an aging platform and it's all about story.
36
00:02:49,740 --> 00:02:51,060
Thank you for that.
37
00:02:51,060 --> 00:02:55,400
And yes, I'm excited to share with you listeners how you and I met.
38
00:02:55,400 --> 00:02:59,860
But and it's through the path and vehicle of Towsie.
39
00:02:59,860 --> 00:03:05,700
Towsie means caring for and it's derived from the word Towsimo, which is a small inward
40
00:03:05,700 --> 00:03:09,900
and it's how I helped to care for my father.
41
00:03:09,900 --> 00:03:16,020
So when he was in a care community, he was slumped over in a geriatric chair and when I went
42
00:03:16,020 --> 00:03:20,900
to visit him, the first thing I noticed is that he looked uncomfortable and I thought,
43
00:03:20,900 --> 00:03:25,540
gosh, there's got to be something that can hold his head and neck in place and he doesn't
44
00:03:25,540 --> 00:03:31,580
do that next slump and roll and everybody who's listening to this has experienced this
45
00:03:31,580 --> 00:03:34,420
or witnessed this sometime in their life.
46
00:03:34,420 --> 00:03:37,540
Just go on a airplane, just go into a care community.
47
00:03:37,540 --> 00:03:41,620
Towsie is falling asleep and their head slumps over.
48
00:03:41,620 --> 00:03:43,860
So my dad had a pill behind him.
49
00:03:43,860 --> 00:03:45,900
Have you ever had that experience, Mark?
50
00:03:45,900 --> 00:03:47,380
Oh, yeah.
51
00:03:47,380 --> 00:03:55,020
So I grew up with my with my mom in the car and every time we had five kids and we would
52
00:03:55,020 --> 00:03:59,500
all sit in the back seat of the station wagon and as soon as my dad started driving, my
53
00:03:59,500 --> 00:04:01,620
mom fell asleep.
54
00:04:01,620 --> 00:04:07,820
And her head went bob back and forth all the way to the end where the destination was and
55
00:04:07,820 --> 00:04:10,180
we would all have just a good laugh at it.
56
00:04:10,180 --> 00:04:16,420
To this day, she still does it until we introduce her to Towsie, but that's getting ahead of
57
00:04:16,420 --> 00:04:17,580
the story.
58
00:04:17,580 --> 00:04:23,980
But I just want you to know that yes, Dan, your question, the bobbing of the head is something
59
00:04:23,980 --> 00:04:28,820
I think we all struggle with and I'm so grateful that you came up with a solution.
60
00:04:28,820 --> 00:04:35,660
But before we get into Towsie, I want to know more and my listening, Andy, once know more
61
00:04:35,660 --> 00:04:44,620
about you and were you always an innovator or is this something that just came out of necessity?
62
00:04:44,620 --> 00:04:47,340
I have to say I think I've been an innovator.
63
00:04:47,340 --> 00:04:52,820
I remember in third grade was my very first invention for a class assignment and I was
64
00:04:52,820 --> 00:04:57,140
so afraid to share it with the teacher because I thought she would steal it.
65
00:04:57,140 --> 00:04:59,780
And it was liquid paper in a pen.
66
00:04:59,780 --> 00:05:04,340
My sister was in high school and she was using liquid paper back for those who don't know
67
00:05:04,340 --> 00:05:06,380
when you did anything on a typewriter.
68
00:05:06,380 --> 00:05:13,940
If you made a mistake, you can erase it with this little liquid white, white out basically.
69
00:05:13,940 --> 00:05:18,940
And so when she was shoving it back into the little container or nail polish container,
70
00:05:18,940 --> 00:05:23,620
it was the brush was all cakey and I thought that's terrible idea.
71
00:05:23,620 --> 00:05:28,300
I was like, we were taking it out and exposing it to air and then it was drying and going
72
00:05:28,300 --> 00:05:31,140
down so I invented liquid paper in a pen.
73
00:05:31,140 --> 00:05:35,540
I have 17 different inventions since I've been an adult.
74
00:05:35,540 --> 00:05:40,780
But Towsie is the first one I took to market and the first one I got a patent on.
75
00:05:40,780 --> 00:05:48,940
Yeah, well, so I mean, that's intriguing because I think there's a budding entrepreneur,
76
00:05:48,940 --> 00:05:54,060
there's a budding innovator in most all of us.
77
00:05:54,060 --> 00:06:00,740
But I think the thing, like you said, you had like 17 different ideas and for whatever reason
78
00:06:00,740 --> 00:06:07,740
this one you actually acted upon and how many times in my life where I've, I'm kind of
79
00:06:07,740 --> 00:06:08,740
built the same way.
80
00:06:08,740 --> 00:06:10,460
I've got all these ideas running through my head.
81
00:06:10,460 --> 00:06:14,620
I've got all these innovations and then somebody actually comes out with and I go, why
82
00:06:14,620 --> 00:06:15,620
didn't I act on that?
83
00:06:15,620 --> 00:06:16,620
Right.
84
00:06:16,620 --> 00:06:18,380
You know, I had the same idea.
85
00:06:18,380 --> 00:06:22,780
And they're sitting on a beach, you know, sipping, you know, my ties.
86
00:06:22,780 --> 00:06:27,220
You know, truthfully, they're most likely not.
87
00:06:27,220 --> 00:06:30,780
It's not the get rid of quick scheme with an idea.
88
00:06:30,780 --> 00:06:34,020
I've, I, that's a misnomer that I've experienced.
89
00:06:34,020 --> 00:06:41,340
So it's a, it's a haul and it's a lot of dedication and this idea was really because it was born
90
00:06:41,340 --> 00:06:44,620
out of a need to care for my father.
91
00:06:44,620 --> 00:06:49,420
You know, when people innovate and create ideas, usually it's to solve a problem that we
92
00:06:49,420 --> 00:06:50,940
all have.
93
00:06:50,940 --> 00:06:56,140
And when I researched it, like not everybody had a problem about being a bad ice cream cone
94
00:06:56,140 --> 00:06:59,020
eater and I'll tell you about that invention another time.
95
00:06:59,020 --> 00:07:04,820
But, but it's a, it's a way of me saying, you know what?
96
00:07:04,820 --> 00:07:06,100
I went to focus groups.
97
00:07:06,100 --> 00:07:11,460
I put together a bunch of people and I, and I had seven different focus groups, all different
98
00:07:11,460 --> 00:07:16,540
ages and I'm like, is this something that you would like?
99
00:07:16,540 --> 00:07:22,260
And everybody who experienced Towsie had the exact same reaction and I was recording their
100
00:07:22,260 --> 00:07:23,260
reactions.
101
00:07:23,260 --> 00:07:28,060
But when they leaned back into Towsie and for your listeners, I just want to describe
102
00:07:28,060 --> 00:07:32,580
a Towsie's a pillowcase that supports your head and neck while resting in an upright
103
00:07:32,580 --> 00:07:35,500
position and it straps to a chair.
104
00:07:35,500 --> 00:07:41,380
And when they would lean back into Towsie, they would say, Oh, I need this.
105
00:07:41,380 --> 00:07:42,380
Yeah.
106
00:07:42,380 --> 00:07:48,220
And I think there's some, because even when you're with a high back chair and you're leaning
107
00:07:48,220 --> 00:07:55,660
back, your head always flops to the right or to the left one way or the other, right?
108
00:07:55,660 --> 00:07:56,660
And inevitably.
109
00:07:56,660 --> 00:08:02,500
So this then supports your head is what you've set out to create.
110
00:08:02,500 --> 00:08:03,500
Correct.
111
00:08:03,500 --> 00:08:08,740
So for your, for your listeners, I want you envision the shape of a you.
112
00:08:08,740 --> 00:08:12,420
The sides of the you is what's cradling the sides of your head.
113
00:08:12,420 --> 00:08:14,060
And it's not stuck against your head.
114
00:08:14,060 --> 00:08:15,860
You have some space.
115
00:08:15,860 --> 00:08:21,500
And then for then the bottom of the you hits your occipital nerves behind your neck and
116
00:08:21,500 --> 00:08:24,900
that helps to give you accurate pressure to release stress.
117
00:08:24,900 --> 00:08:31,420
So that return to being comfortable, I think it's, it's when a baby was cradled in somebody's
118
00:08:31,420 --> 00:08:32,420
arm.
119
00:08:32,420 --> 00:08:36,700
I think Towsie returns you to that old familiar feeling that you forgot.
120
00:08:36,700 --> 00:08:37,700
Good.
121
00:08:37,700 --> 00:08:41,660
I was going to say so you, you have Towsie right there.
122
00:08:41,660 --> 00:08:42,660
It's you.
123
00:08:42,660 --> 00:08:46,540
And for those that are on YouTube, they can actually see what Towsie looks like.
124
00:08:46,540 --> 00:08:48,780
Is this a good time to show Towsie?
125
00:08:48,780 --> 00:08:51,180
This is going to be a great time to show.
126
00:08:51,180 --> 00:08:52,780
I'm going to demonstrate Towsie.
127
00:08:52,780 --> 00:08:56,740
I have it in the back of my chair just so you know, and I, every Towsie, you're going to
128
00:08:56,740 --> 00:09:00,820
see a, this is a marine blue color Towsie.
129
00:09:00,820 --> 00:09:03,820
And it comes with a little mini bonus pillow.
130
00:09:03,820 --> 00:09:10,140
I put the white ivory bonus pillow into the marine just so you can see the contrast.
131
00:09:10,140 --> 00:09:17,180
Towsie lifts up, has straps on the back so you can strap it to your favorite chair.
132
00:09:17,180 --> 00:09:21,700
And I'm taking out the mini bonus pillow and I'm hooding it behind my head and neck and
133
00:09:21,700 --> 00:09:25,500
you can see how your head would be caught to the left or to the right.
134
00:09:25,500 --> 00:09:31,700
So you will naturally start to slump when you fall asleep, but Towsie is strong enough
135
00:09:31,700 --> 00:09:33,800
to keep your head in place.
136
00:09:33,800 --> 00:09:38,600
So you'll get that neck strain that we all get.
137
00:09:38,600 --> 00:09:40,900
And it's machine washable.
138
00:09:40,900 --> 00:09:46,920
The key to that is it supports the head from flopping back and forth.
139
00:09:46,920 --> 00:09:55,480
And then also what about when you're sitting upright, what keeps your head from flopping
140
00:09:55,480 --> 00:09:57,360
forward?
141
00:09:57,360 --> 00:10:01,440
That's when you have to make the adjustments and recline your chair back a little bit so
142
00:10:01,440 --> 00:10:03,780
you've got the gravity pulling that way.
143
00:10:03,780 --> 00:10:11,560
You could, but people's heads do the same thing when I did a study on heads slumping and
144
00:10:11,560 --> 00:10:12,560
rolling.
145
00:10:12,560 --> 00:10:17,920
The first thing the head does is goes to the side and then it will go forward.
146
00:10:17,920 --> 00:10:24,700
So if you're catching the head before it goes forward, then you are in then Towsie's super
147
00:10:24,700 --> 00:10:26,200
effective.
148
00:10:26,200 --> 00:10:31,740
Now some people do have a condition where their head is bent forward as you age.
149
00:10:31,740 --> 00:10:35,560
Towsie would be effective if they're leaning back.
150
00:10:35,560 --> 00:10:39,960
At least a good 45 degrees back.
151
00:10:39,960 --> 00:10:44,400
And that's where you'd want to have a reclining chair where you could tip the chair backwards
152
00:10:44,400 --> 00:10:47,040
to force the gravity to take the head.
153
00:10:47,040 --> 00:10:50,600
And then but you're keeping it stabilized from right to left.
154
00:10:50,600 --> 00:10:51,600
Correct.
155
00:10:51,600 --> 00:10:52,600
Yes.
156
00:10:52,600 --> 00:10:53,600
Yeah.
157
00:10:53,600 --> 00:10:57,720
I've been on planes where I'm in the emergency row and I cannot or right before in front
158
00:10:57,720 --> 00:11:01,840
of the emergency row and I could not leave my chair back on the airplane.
159
00:11:01,840 --> 00:11:05,340
And I use Towsie because it can fit perfectly.
160
00:11:05,340 --> 00:11:08,960
Wrap, strap it around the headrest, not the whole seat.
161
00:11:08,960 --> 00:11:13,320
And I was still able to sleep and did not do that forward slump and roll.
162
00:11:13,320 --> 00:11:17,680
Well, and I think that's something that, you know, our listeners should realize about
163
00:11:17,680 --> 00:11:24,880
Towsie is that it's not an age, so much of an age related or, you know, what's the
164
00:11:24,880 --> 00:11:30,480
word I'm looking for and not a product, but it, um, a, uh, adaptive equipment.
165
00:11:30,480 --> 00:11:37,680
It's, it's, what it's doing is it's crossing all barriers of the demographics, whether you're
166
00:11:37,680 --> 00:11:43,280
young or old, our heads when we fall asleep, they still want to flop.
167
00:11:43,280 --> 00:11:44,600
Absolutely.
168
00:11:44,600 --> 00:11:48,960
And I really appreciate you recognizing that and bringing that up like my son used to
169
00:11:48,960 --> 00:11:53,480
in college because he used his bed as a desk as well.
170
00:11:53,480 --> 00:11:58,960
So he used it for more comfort while he was working on his laptop and he took the little
171
00:11:58,960 --> 00:12:02,760
mini bonus pillow and, and put his laptop on it.
172
00:12:02,760 --> 00:12:05,880
So it was at a better height so he didn't get tech neck.
173
00:12:05,880 --> 00:12:08,600
So, you know, you're absolutely right, Mark.
174
00:12:08,600 --> 00:12:10,600
It's not age dependent.
175
00:12:10,600 --> 00:12:11,600
Yeah.
176
00:12:11,600 --> 00:12:12,600
Okay.
177
00:12:12,600 --> 00:12:16,640
And so, um, and how many colors does it come in?
178
00:12:16,640 --> 00:12:18,240
Because I noticed you got the blue.
179
00:12:18,240 --> 00:12:21,320
I have the, the tan one or the brown one.
180
00:12:21,320 --> 00:12:23,240
Tell us who comes in four colors.
181
00:12:23,240 --> 00:12:31,000
We have your gray, ivory, camel and marine blue and we come in horizontal and vertical
182
00:12:31,000 --> 00:12:37,440
configurations and horizontal is, think about a pillow sham on your bed that fits your
183
00:12:37,440 --> 00:12:38,440
bed pillow.
184
00:12:38,440 --> 00:12:43,240
So you can have a different experience and the horizontal gives you upper, upper back
185
00:12:43,240 --> 00:12:44,240
support.
186
00:12:44,240 --> 00:12:45,240
Okay.
187
00:12:45,240 --> 00:12:48,240
Okay.
188
00:12:48,240 --> 00:12:49,240
So, and let's get into the application of it.
189
00:12:49,240 --> 00:12:50,240
Sure.
190
00:12:50,240 --> 00:12:55,080
It's, it was primarily designed because your dad, his head was flopping as he was sitting
191
00:12:55,080 --> 00:13:01,200
in a, in a chair for our senior population.
192
00:13:01,200 --> 00:13:11,720
What, who best benefits from the Towsie and does it transfer to like a quadriplegic, a
193
00:13:11,720 --> 00:13:21,280
parapoligic, more so, even more so than somebody like myself who just flops when I sleep?
194
00:13:21,280 --> 00:13:22,800
Great question.
195
00:13:22,800 --> 00:13:31,600
Uh, you, I, upon my research of this product, I found that 17 markets, um, in the healthcare
196
00:13:31,600 --> 00:13:40,440
industry from, um, people with heart conditions to strokes to 17 different challenges.
197
00:13:40,440 --> 00:13:47,280
Parkinson's, um, ALS, how about, have a tough time adjusting themselves like with somebody
198
00:13:47,280 --> 00:13:51,760
who has heart surgery, you have to sleep upright for three weeks during your recovery.
199
00:13:51,760 --> 00:13:58,760
The first three weeks and 80% of people get head and neck pain while sleeping upright.
200
00:13:58,760 --> 00:14:04,360
And when I research seniors, 80% of those seniors don't want medical intervention.
201
00:14:04,360 --> 00:14:06,960
They want comfort care.
202
00:14:06,960 --> 00:14:16,040
And that whole notion of comfort care is, um, really a beautiful way of approaching aging
203
00:14:16,040 --> 00:14:21,280
where we don't necessarily want to just take a pill, but we just want to be comfortable.
204
00:14:21,280 --> 00:14:23,360
Okay.
205
00:14:23,360 --> 00:14:30,760
And, um, and so there's, there's many types of, of, where there's many populations of people
206
00:14:30,760 --> 00:14:37,080
that can utilize it and for those that don't have the neck muscles or the strength to
207
00:14:37,080 --> 00:14:42,120
support their heads, um, Towsie accomplishes that mission.
208
00:14:42,120 --> 00:14:43,120
100%.
209
00:14:43,120 --> 00:14:44,120
Yes.
210
00:14:44,120 --> 00:14:51,120
A friend of mine had a stroke, um, and it was, and then she had three strokes back to back
211
00:14:51,120 --> 00:14:52,120
to back.
212
00:14:52,120 --> 00:14:54,680
So she was in a really rough spot.
213
00:14:54,680 --> 00:14:57,360
And she preferred to use her Towsie.
214
00:14:57,360 --> 00:14:59,080
What I would call upside down.
215
00:14:59,080 --> 00:15:03,920
So if you're envisioning the use, she had it on top of her head, the site of where her surgeries
216
00:15:03,920 --> 00:15:04,920
were.
217
00:15:04,920 --> 00:15:09,480
And she felt like she was cocooning and caving, you know, caving in.
218
00:15:09,480 --> 00:15:11,400
You know, that's a beauty about Towsie.
219
00:15:11,400 --> 00:15:14,880
It's one product that you can use in multiple ways.
220
00:15:14,880 --> 00:15:16,600
So it's sustainable as well.
221
00:15:16,600 --> 00:15:20,000
You can use it for lumbar support, head and neck support.
222
00:15:20,000 --> 00:15:23,960
Like your mom would have really benefited when traveling with five boys who were laughing
223
00:15:23,960 --> 00:15:27,160
at her from her head, flopping.
224
00:15:27,160 --> 00:15:34,560
So it's, it's a product that's again, not age dependent, but it's something that we really
225
00:15:34,560 --> 00:15:39,480
want to make sure that people feel comforted and cared for.
226
00:15:39,480 --> 00:15:40,480
Yeah.
227
00:15:40,480 --> 00:15:50,600
And so with you alluded to this in the beginning, the name Towsie, how did you come up with
228
00:15:50,600 --> 00:15:52,080
that name?
229
00:15:52,080 --> 00:15:58,920
And you know, what personal was there something personal that resonated with you when coming
230
00:15:58,920 --> 00:16:00,800
up with the name Towsie?
231
00:16:00,800 --> 00:16:02,640
Great question.
232
00:16:02,640 --> 00:16:08,360
Towsie is derived from Towsie mode, that Simone word for caring for.
233
00:16:08,360 --> 00:16:11,040
I am, I'm going to tell your audience in you a secret.
234
00:16:11,040 --> 00:16:15,520
I am really bad at naming anybody, anything.
235
00:16:15,520 --> 00:16:21,240
My kids and my, uh, was, their names are very similar sounding and basically named after
236
00:16:21,240 --> 00:16:26,920
my very first pet, which was her cat named Camille and I've got Camille and Cameron.
237
00:16:26,920 --> 00:16:28,680
It's like, there's no imagination there.
238
00:16:28,680 --> 00:16:34,400
And so I was really afraid of like coming up with the name for this product.
239
00:16:34,400 --> 00:16:38,920
And I've had, I had different groups of people trying to help me out because they thought
240
00:16:38,920 --> 00:16:39,920
it was a great idea.
241
00:16:39,920 --> 00:16:44,640
And we had heads up and we had, you know, rest your head and all these things.
242
00:16:44,640 --> 00:16:47,920
And I really wanted care in there.
243
00:16:47,920 --> 00:16:54,320
And so just really troving words that were from another country was, um, I had two people
244
00:16:54,320 --> 00:17:01,280
were helping with some idea and branding and, um, anybody's interested in a brand designer,
245
00:17:01,280 --> 00:17:04,280
a tricky water is a great company.
246
00:17:04,280 --> 00:17:09,880
And Manish and Mary Swenson came up with the whole suite of names and this was the one
247
00:17:09,880 --> 00:17:10,880
I chose.
248
00:17:10,880 --> 00:17:11,880
Yeah.
249
00:17:11,880 --> 00:17:12,880
Okay.
250
00:17:12,880 --> 00:17:15,400
And you're not even, um, Simone.
251
00:17:15,400 --> 00:17:16,400
No, no.
252
00:17:16,400 --> 00:17:19,560
No, no, no relation there at all.
253
00:17:19,560 --> 00:17:26,080
I'm trying to think, I think my 23 and me said, I'm like 1% Simone, um, but I don't know
254
00:17:26,080 --> 00:17:28,720
where it really in the lineage.
255
00:17:28,720 --> 00:17:29,720
I don't know how.
256
00:17:29,720 --> 00:17:30,720
Yeah.
257
00:17:30,720 --> 00:17:31,720
Okay.
258
00:17:31,720 --> 00:17:35,440
Let's, let's talk a little bit about, you know, okay.
259
00:17:35,440 --> 00:17:40,360
So it's primary mission is in an upright position, but you also alluded to that there's
260
00:17:40,360 --> 00:17:45,960
other positions, other applications that you've discovered that Towsie can assist
261
00:17:45,960 --> 00:17:47,760
people with.
262
00:17:47,760 --> 00:17:50,760
The waves said that question was so true, discovered.
263
00:17:50,760 --> 00:17:56,040
I didn't realize how fun this invention is until I started using it.
264
00:17:56,040 --> 00:18:02,520
Um, the first one to really use it was my husband who had retinal surgery and he was doctor
265
00:18:02,520 --> 00:18:08,760
prescribed to sleep upright for a week and from where his tear was on his eye.
266
00:18:08,760 --> 00:18:15,000
So he had zero scarring on his eye, which most people get like 20% because their head gets
267
00:18:15,000 --> 00:18:21,600
out of plant whack and then, um, and then following that, I wound up injuring my back.
268
00:18:21,600 --> 00:18:26,240
And so I want to show you why I have Towsie on my chair for back supports.
269
00:18:26,240 --> 00:18:33,040
And for those who can see, you can take your mini bonus pillow, rotate it 90 degrees and
270
00:18:33,040 --> 00:18:37,600
you can have acupressure on your back from that rotation.
271
00:18:37,600 --> 00:18:48,160
So Towsie is a product that you can use in the way you need to be comfortable at that time.
272
00:18:48,160 --> 00:18:49,400
Okay.
273
00:18:49,400 --> 00:18:54,720
And so, and then some of the other applications that you've discovered along the way, you
274
00:18:54,720 --> 00:18:57,480
know, you mentioned earlier about traveling.
275
00:18:57,480 --> 00:18:58,480
Yes.
276
00:18:58,480 --> 00:19:03,040
Talk a little bit about how they, it helps assisting you with travel.
277
00:19:03,040 --> 00:19:08,920
Well, if you, if we were to pull out my, my vertical Towsie, which I'm going to hold up, you
278
00:19:08,920 --> 00:19:15,280
can see how it has a longer, um, uh, last of fabric, which is you would put your pillow
279
00:19:15,280 --> 00:19:17,160
inside.
280
00:19:17,160 --> 00:19:22,400
You would strap Towsie to your headrest of your airplane or again around your, um, seat
281
00:19:22,400 --> 00:19:23,720
in your car.
282
00:19:23,720 --> 00:19:29,520
Uh, I put it on a mounge chair, uh, in Maui by the pool and it just supports your head
283
00:19:29,520 --> 00:19:34,520
index. You're not having a travel pillow that goes around your neck because I've purchased
284
00:19:34,520 --> 00:19:40,240
so many different travel pillows that I force my neck to act like it's comfortable and
285
00:19:40,240 --> 00:19:42,320
lean to the left and lean to the right.
286
00:19:42,320 --> 00:19:45,760
I have, I have yet to find a travel pillow that works.
287
00:19:45,760 --> 00:19:48,280
I mean, the way that's comfortable.
288
00:19:48,280 --> 00:19:49,280
Right.
289
00:19:49,280 --> 00:19:51,720
Towsie the next time you travel.
290
00:19:51,720 --> 00:19:52,720
I will.
291
00:19:52,720 --> 00:19:53,720
For sure.
292
00:19:53,720 --> 00:19:54,720
Yeah.
293
00:19:54,720 --> 00:19:59,480
It's a, um, it's something that I wind up, uh, you know, I just like to be able to, um,
294
00:19:59,480 --> 00:20:04,920
be comfortable and I used to call myself the queen of comfort in my house and, uh, I used
295
00:20:04,920 --> 00:20:10,280
to fluff my kids pillows when they were sick and make them flip flop on the couch because
296
00:20:10,280 --> 00:20:13,680
if you're not comfortable, you're not really getting restored of rest.
297
00:20:13,680 --> 00:20:19,840
So how does that work on an airplane when you're, you know, sitting in a seat and you, you
298
00:20:19,840 --> 00:20:24,720
want that rest and you don't want to use a travel pillow, but you want to use Towsie.
299
00:20:24,720 --> 00:20:26,640
And there's a strap that goes around.
300
00:20:26,640 --> 00:20:31,600
How does that, does that strap and feed the passenger behind you?
301
00:20:31,600 --> 00:20:32,600
Great question.
302
00:20:32,600 --> 00:20:39,360
No, usually most, most, uh, airline seats have a little headrest that you can create wings
303
00:20:39,360 --> 00:20:43,800
of that headrest, you know, support, supposed to support your, the size of your head.
304
00:20:43,800 --> 00:20:44,800
Mm hmm.
305
00:20:44,800 --> 00:20:50,920
So I just take my Towsie straps and I just wrap it around that headrest and sometimes I
306
00:20:50,920 --> 00:20:55,640
don't even bother strapping them because the weight of my body holds the Towsie in the
307
00:20:55,640 --> 00:20:57,480
right position for myself.
308
00:20:57,480 --> 00:20:59,520
So you don't have to even worry about the straps?
309
00:20:59,520 --> 00:21:00,520
No.
310
00:21:00,520 --> 00:21:01,520
No.
311
00:21:01,520 --> 00:21:05,280
And your body will keep your, your Towsie in place.
312
00:21:05,280 --> 00:21:08,960
And then I take the mini bonus pillow, put it on my lap and I put my cell phone on that
313
00:21:08,960 --> 00:21:12,560
so I can watch a movie and I don't get tech neck because you know, when we look down too
314
00:21:12,560 --> 00:21:16,080
long, we get that tingle in the back of your neck.
315
00:21:16,080 --> 00:21:17,080
Yeah.
316
00:21:17,080 --> 00:21:18,080
Yeah.
317
00:21:18,080 --> 00:21:23,520
Yeah, I can, I can really see the application for our senior population with those that
318
00:21:23,520 --> 00:21:32,480
have, you know, low neck muscles, you know, that ability, that strength to hold up their,
319
00:21:32,480 --> 00:21:34,680
their neck's ALS.
320
00:21:34,680 --> 00:21:42,440
I could see where that would really be, something that would be useful in quadruplee jigs, parablee
321
00:21:42,440 --> 00:21:43,440
jigs.
322
00:21:43,440 --> 00:21:44,440
Exactly.
323
00:21:44,440 --> 00:21:48,120
And you know, our neck's never get to relax fully.
324
00:21:48,120 --> 00:21:49,120
Yeah.
325
00:21:49,120 --> 00:21:52,960
If you think about it, you're watching TV, you're investing your bodies relax, but your,
326
00:21:52,960 --> 00:21:59,920
your head and neck is more upright and we get neck pain.
327
00:21:59,920 --> 00:22:04,200
Did you know that 80% of seniors have head and neck pain?
328
00:22:04,200 --> 00:22:09,680
80% of these seniors prefer comfort care over medical intervention.
329
00:22:09,680 --> 00:22:16,720
Towsie of Towsie brands is the comfort you always needed for head, neck or back support.
330
00:22:16,720 --> 00:22:27,680
Go to Towsie brands and use the discount code, Comfy, C-O-M-F-Y for 15% off of your Towsie.
331
00:22:27,680 --> 00:22:33,080
This did you know moment was provided by today's guest and is brought to you by Royal Hospice
332
00:22:33,080 --> 00:22:35,560
of Oregon.
333
00:22:35,560 --> 00:22:42,760
And then with that, what are the benefits of getting that rest?
334
00:22:42,760 --> 00:22:47,640
Because one of the things that I notice when you're taking a nap and your head is flopping
335
00:22:47,640 --> 00:22:53,880
around, you either have a sore neck or you really don't go into, you know, a deep sleep.
336
00:22:53,880 --> 00:22:58,800
And I think that that's, you know, if you know that your head is supported, then your body
337
00:22:58,800 --> 00:23:03,080
does relax and then you can go into that deep sleep.
338
00:23:03,080 --> 00:23:07,240
Talk a little bit about the benefits of a full rest.
339
00:23:07,240 --> 00:23:16,200
Oh, Restorative Rest is key to our health and it's important that we have that, that we
340
00:23:16,200 --> 00:23:20,760
start a rest, you know, as I mentioned after heart surgery, having a sleep upright for three
341
00:23:20,760 --> 00:23:21,760
weeks.
342
00:23:21,760 --> 00:23:28,800
My husband being really afraid of having a sleep upright for one week after his eye surgery.
343
00:23:28,800 --> 00:23:35,760
When you can fully relax into a product that you know that's got you, you know, that's
344
00:23:35,760 --> 00:23:36,760
got your back.
345
00:23:36,760 --> 00:23:40,240
It's like if you're camping and you don't feel safe or in your environment, you're not going
346
00:23:40,240 --> 00:23:41,240
to rest.
347
00:23:41,240 --> 00:23:47,640
And if you're uncomfortable in trying to sleep, you are always waking up.
348
00:23:47,640 --> 00:23:51,800
You're not getting that full 90, you have to be 90 minutes into your REM sleep in order
349
00:23:51,800 --> 00:23:57,600
to have that time for your cell on a cellular level for you to restore.
350
00:23:57,600 --> 00:23:59,600
It's important.
351
00:23:59,600 --> 00:24:02,520
You know, you think I'm a napper, I'm a sleeper.
352
00:24:02,520 --> 00:24:09,400
I use Towsie, here's one other vanity application for Towsie, if you don't mind if I take a soft
353
00:24:09,400 --> 00:24:10,400
topic.
354
00:24:10,400 --> 00:24:11,400
Oh, yeah, that's right.
355
00:24:11,400 --> 00:24:17,600
And this one, I like, because I put on so many nighttime creams because I'm a woman of
356
00:24:17,600 --> 00:24:26,280
a certain age now and the anti-wrinkles and all of the serums and lotions.
357
00:24:26,280 --> 00:24:31,480
And I found, I was just wiping them off on my bed pillow and I was like, well, let me
358
00:24:31,480 --> 00:24:34,400
just use Towsie at night because I always use Towsie on my chair.
359
00:24:34,400 --> 00:24:37,800
So now Towsie's and I have another Towsie in bed with me.
360
00:24:37,800 --> 00:24:41,200
So my head is not falling to the side when I lie in my back.
361
00:24:41,200 --> 00:24:44,080
And so all the moisture goes into my face.
362
00:24:44,080 --> 00:24:45,080
So.
363
00:24:45,080 --> 00:24:49,200
Well, and that's really important for women, you know, that, you know, go to bed with all
364
00:24:49,200 --> 00:24:54,240
the creams and, you know, all the war paint that you guys have to put on at night, right?
365
00:24:54,240 --> 00:24:55,240
Right.
366
00:24:55,240 --> 00:24:57,240
I just think of this.
367
00:24:57,240 --> 00:24:58,240
Yeah.
368
00:24:58,240 --> 00:25:02,120
No, but it's true.
369
00:25:02,120 --> 00:25:03,640
Like men don't have that situation issue.
370
00:25:03,640 --> 00:25:09,560
And women, you know, we lose the collagen after menopause and boom, you know, we're struggling.
371
00:25:09,560 --> 00:25:10,560
Yeah.
372
00:25:10,560 --> 00:25:18,240
And it's important for, you know, you're just your overall health to make sure that, you
373
00:25:18,240 --> 00:25:24,040
have that confidence in how you look because we do live in a very physical world.
374
00:25:24,040 --> 00:25:25,640
And I think that's important.
375
00:25:25,640 --> 00:25:33,240
You know, the other thing that my mom has tried Towsie out and continues to utilize it.
376
00:25:33,240 --> 00:25:35,800
She utilizes it in two ways.
377
00:25:35,800 --> 00:25:41,560
She utilizes it when we're sitting out on the back patio on the deck and she's in an upright
378
00:25:41,560 --> 00:25:42,880
chair.
379
00:25:42,880 --> 00:25:44,880
And it's at 94.
380
00:25:44,880 --> 00:25:47,920
She takes her naps during the day.
381
00:25:47,920 --> 00:25:53,800
And I just, I put her there and she can literally take a nap and, you know, she doesn't flop
382
00:25:53,800 --> 00:25:56,680
around like she did when she was in the car.
383
00:25:56,680 --> 00:26:03,160
And I don't get to laugh at her anymore, you know, now that she's got her head stabilized,
384
00:26:03,160 --> 00:26:05,280
but she does really notice a difference.
385
00:26:05,280 --> 00:26:13,520
The second way that my mom utilizes Towsie is at night and supporting her laying down
386
00:26:13,520 --> 00:26:14,800
in the bed.
387
00:26:14,800 --> 00:26:19,640
And I know you've kind of alluded to that already, but there's the vertical Towsie and then
388
00:26:19,640 --> 00:26:23,080
there's the horizontal Towsie.
389
00:26:23,080 --> 00:26:28,800
Take a little and show the difference in the two and how they function.
390
00:26:28,800 --> 00:26:29,800
Absolutely.
391
00:26:29,800 --> 00:26:33,640
So, I love that your mom is comfortable.
392
00:26:33,640 --> 00:26:39,640
And the horizontal and vertical, the Towsie itself, that you that we talked about in the
393
00:26:39,640 --> 00:26:42,800
beginning, that you shape has not changed.
394
00:26:42,800 --> 00:26:50,000
Any size is just is 90 degree rotation on from the horizontal to the vertical.
395
00:26:50,000 --> 00:26:57,360
So the vertical I'm going to hold up and this, if you stuff it with the bed pillow, you
396
00:26:57,360 --> 00:26:59,320
can get extra lumbar support.
397
00:26:59,320 --> 00:27:01,400
You don't have to stuff it with the bed pillow.
398
00:27:01,400 --> 00:27:06,600
You can fold it and now you have a shorter Towsie that can go on a airplane.
399
00:27:06,600 --> 00:27:14,280
Actually, I like to have the longer, the longer fabric down on my seat because once I had
400
00:27:14,280 --> 00:27:19,360
to go to an event and I was on the plane and somebody had some food product.
401
00:27:19,360 --> 00:27:24,440
Maybe a kid was in the seat before me and I wound up with chocolate on the back of my shirt.
402
00:27:24,440 --> 00:27:25,440
It was white too.
403
00:27:25,440 --> 00:27:30,120
Of course it was white.
404
00:27:30,120 --> 00:27:36,960
So I'm like knowing that my seat is actually there for my protection, right with my Towsie.
405
00:27:36,960 --> 00:27:42,160
So it has shorter straps on your vertical Towsie.
406
00:27:42,160 --> 00:27:50,360
Now your horizontal Towsie has longer straps meant for that lazy boy and that geriatric chair
407
00:27:50,360 --> 00:28:00,880
and when I turn it around, you stuff your Towsie with the bed pillow and here are the straps
408
00:28:00,880 --> 00:28:07,360
and you can extend it as white as you need to and you can also unzip your Towsie.
409
00:28:07,360 --> 00:28:13,960
The U-shaped foam comes out and it is covered in antimicrobial and antibacterial fabric
410
00:28:13,960 --> 00:28:16,080
as well as lined in that fabric.
411
00:28:16,080 --> 00:28:21,680
The reason why I did that was so if you had any head trauma, you can wash your Towsie and
412
00:28:21,680 --> 00:28:25,480
your bed pillow is protected.
413
00:28:25,480 --> 00:28:30,520
And is it washed with hot water, cold water?
414
00:28:30,520 --> 00:28:32,920
It's pretty easy to clean them.
415
00:28:32,920 --> 00:28:38,760
My Towsie has been washed over 100 times each and I put them through the ringer.
416
00:28:38,760 --> 00:28:42,840
I put them in hot water, I put them in cold water just to see what would happen.
417
00:28:42,840 --> 00:28:49,920
I was really trying to investigate this product when I was in the prototyping stages.
418
00:28:49,920 --> 00:28:54,920
So it's important to me that you're not buying something that looks shabby.
419
00:28:54,920 --> 00:28:59,040
You have to feel good about a Towsie can sit in your living room.
420
00:28:59,040 --> 00:29:01,040
That was my goal.
421
00:29:01,040 --> 00:29:05,400
I think if you have a bed pillow sitting around your house, you feel like it's almost like
422
00:29:05,400 --> 00:29:09,880
a sick word and you don't feel good about your environment.
423
00:29:09,880 --> 00:29:16,880
Yeah, I think they are attractive and they don't look like something that they're medical
424
00:29:16,880 --> 00:29:19,400
which is really important.
425
00:29:19,400 --> 00:29:20,400
Yeah.
426
00:29:20,400 --> 00:29:22,640
And the color selection is great too.
427
00:29:22,640 --> 00:29:24,120
Oh good, thank you.
428
00:29:24,120 --> 00:29:29,600
You know how often do we give flowers and chocolate to somebody when visiting them in
429
00:29:29,600 --> 00:29:32,920
a hospital or a care community?
430
00:29:32,920 --> 00:29:38,680
And Towsie is something that they can really use right then and there and also it's something
431
00:29:38,680 --> 00:29:43,080
that helps to extend our visitation with somebody who's not feeling well because now they
432
00:29:43,080 --> 00:29:45,920
look more comfortable.
433
00:29:45,920 --> 00:29:51,960
And our discomfort of the fact that somebody may be on hospice or somebody may be in the
434
00:29:51,960 --> 00:29:57,880
hospital starts, we start to feel more comfortable seeing them look comfortable.
435
00:29:57,880 --> 00:29:58,880
Yeah.
436
00:29:58,880 --> 00:30:05,560
You know, I always find it interesting how you know there's such a great need out there for
437
00:30:05,560 --> 00:30:10,800
Towsie and why somebody didn't come up with it before you did.
438
00:30:10,800 --> 00:30:13,600
I mean, isn't that amazing?
439
00:30:13,600 --> 00:30:18,760
And yet you know that somebody out there is listening right now and they said, "I had
440
00:30:18,760 --> 00:30:23,240
that idea and darn it Janice, you beat me to the punch."
441
00:30:23,240 --> 00:30:24,240
Well call me.
442
00:30:24,240 --> 00:30:27,320
Seriously, if you had this idea, let's collaborate.
443
00:30:27,320 --> 00:30:34,760
It's a very nice chat because doing this alone, it's a lonely road and it's important I
444
00:30:34,760 --> 00:30:37,560
really want people to know about this.
445
00:30:37,560 --> 00:30:39,800
Everyone deserves to be comfortable.
446
00:30:39,800 --> 00:30:40,800
Yeah.
447
00:30:40,800 --> 00:30:47,320
And I think that you know I've had the opportunity to utilize your Towsie product and it works
448
00:30:47,320 --> 00:30:53,920
and I've seen the expression on my mom's face when she's sitting in her chair and her
449
00:30:53,920 --> 00:30:59,160
head's not flopping back and forth because that's usually what happens with her.
450
00:30:59,160 --> 00:31:01,920
And it doesn't matter age.
451
00:31:01,920 --> 00:31:06,520
She used to do it when she was in her 20s and 30s and 40s and 50s and 60s because I know
452
00:31:06,520 --> 00:31:12,880
I was there watching her as we were driving down the road with her head flopping around.
453
00:31:12,880 --> 00:31:15,400
And there's something, and I do the same thing.
454
00:31:15,400 --> 00:31:21,760
Maybe it's Jean Poul, but when I get into a car, if I'm not driving, I mean I'm out really
455
00:31:21,760 --> 00:31:23,200
fast.
456
00:31:23,200 --> 00:31:31,440
And yeah, it's, I got it from my mom, but it's frustrating because your head flops well,
457
00:31:31,440 --> 00:31:33,160
you know, now it doesn't have to flop anymore.
458
00:31:33,160 --> 00:31:37,280
The only thing is I'm always the one driving.
459
00:31:37,280 --> 00:31:40,440
So better not, it better not flop if you're in that situation.
460
00:31:40,440 --> 00:31:41,440
Yeah.
461
00:31:41,440 --> 00:31:50,920
So is this the first generation Towsie and then do you have aspirations for a second generation?
462
00:31:50,920 --> 00:31:54,160
Well, this is a sad story.
463
00:31:54,160 --> 00:31:56,240
This is my second generation.
464
00:31:56,240 --> 00:32:06,120
I started the first generation and manufactured and was ready to launch and go in March of 2020.
465
00:32:06,120 --> 00:32:13,280
My goal was to get into hospitals and care communities where the fabric was more industrial.
466
00:32:13,280 --> 00:32:19,040
It was still soft, but it was ready to be washed 300,000 times while my current fabric
467
00:32:19,040 --> 00:32:21,600
can be washed 100,000 times.
468
00:32:21,600 --> 00:32:26,000
So then I was ready to go on Shark Tank.
469
00:32:26,000 --> 00:32:31,120
I got to, you know, move through those levels and COVID shut everything down.
470
00:32:31,120 --> 00:32:32,120
Oh, so I had...
471
00:32:32,120 --> 00:32:34,320
And it's hard to get on Shark Tank.
472
00:32:34,320 --> 00:32:35,320
Yes.
473
00:32:35,320 --> 00:32:37,800
I mean, it's a lengthy process, isn't it?
474
00:32:37,800 --> 00:32:38,800
Yes.
475
00:32:38,800 --> 00:32:39,880
Yes, I had my plane ticket.
476
00:32:39,880 --> 00:32:41,320
I had my hotel room.
477
00:32:41,320 --> 00:32:47,840
I, you know, and we were, it was March 13th that we were going and my son came home from
478
00:32:47,840 --> 00:32:53,760
college for spring break and he was in Pittsburgh and two days later and I'm out in Oregon.
479
00:32:53,760 --> 00:32:57,320
We had a turnaround and go pick up all of his stuff and move him out of college.
480
00:32:57,320 --> 00:33:01,120
It was that fast and I had to...
481
00:33:01,120 --> 00:33:04,920
My, my TLC was not something that...
482
00:33:04,920 --> 00:33:10,400
It was, it was definitely more hospital quality, not that it was not lovely.
483
00:33:10,400 --> 00:33:13,400
I still, you know, I will still sell that.
484
00:33:13,400 --> 00:33:19,640
But this one is the luxurious feel of the, of the Chanel fabric you want around.
485
00:33:19,640 --> 00:33:22,240
It's so soft and it's yummy.
486
00:33:22,240 --> 00:33:28,320
And so I had a remanufacture, which is another expense and, and then rebrand and give it
487
00:33:28,320 --> 00:33:31,320
another name and really go to market.
488
00:33:31,320 --> 00:33:36,480
So it's, TLC may have been older but this is my second iteration launched on Father's
489
00:33:36,480 --> 00:33:39,160
Day just two years ago.
490
00:33:39,160 --> 00:33:44,240
And my third TLC which I launched at a travel good show is the travel size.
491
00:33:44,240 --> 00:33:50,120
So just think about your vertical TLC chop off the bottom fabric and it's a child size pillow.
492
00:33:50,120 --> 00:33:51,120
Travel size.
493
00:33:51,120 --> 00:33:57,840
Yeah, I think that was one of the biggest challenges I had with the TLC on a plane was holding
494
00:33:57,840 --> 00:34:04,320
it up, you know, into a backpack, you know, where there was enough room for the bigger one.
495
00:34:04,320 --> 00:34:07,720
And that was my biggest frustration.
496
00:34:07,720 --> 00:34:10,760
I just wanted something a little bit smaller.
497
00:34:10,760 --> 00:34:11,760
I 100% agree.
498
00:34:11,760 --> 00:34:13,560
I was looking for a cinch sack.
499
00:34:13,560 --> 00:34:17,960
So if any of your listeners has any connection to cinch sack companies, I would like one
500
00:34:17,960 --> 00:34:23,560
then you can just, you can manipulate world TLC in and then, and then suck out the air
501
00:34:23,560 --> 00:34:27,040
so you can, you can push it down and these would be smaller.
502
00:34:27,040 --> 00:34:29,280
Yeah, yeah, that's a good idea.
503
00:34:29,280 --> 00:34:30,280
Thank you.
504
00:34:30,280 --> 00:34:33,120
They actually make little pouches like that where it sucks.
505
00:34:33,120 --> 00:34:34,120
Thanks, girl.
506
00:34:34,120 --> 00:34:35,120
Huh.
507
00:34:35,120 --> 00:34:36,120
Yes.
508
00:34:36,120 --> 00:34:37,120
Nice.
509
00:34:37,120 --> 00:34:41,920
Well, I've not found the manufacturer yet, but somebody knows of it.
510
00:34:41,920 --> 00:34:42,920
Yeah.
511
00:34:42,920 --> 00:34:43,920
Okay.
512
00:34:43,920 --> 00:34:51,560
So there's, and is there a third generation then coming online or is it, it's really
513
00:34:51,560 --> 00:34:53,560
kind of, this is it?
514
00:34:53,560 --> 00:34:55,320
No, that would be the travel.
515
00:34:55,320 --> 00:35:02,000
And then I have some, some other aspects where people, the U-shaped foam insert has some
516
00:35:02,000 --> 00:35:04,200
changes that it will be coming with it too.
517
00:35:04,200 --> 00:35:10,800
So if you wanted to have the, the, like a heating pad version or a old pack version or a
518
00:35:10,800 --> 00:35:16,000
blue tooth version, so those are all in the pipeline for my next one day.
519
00:35:16,000 --> 00:35:17,000
Yeah.
520
00:35:17,000 --> 00:35:18,000
Is it memory foam?
521
00:35:18,000 --> 00:35:19,000
No.
522
00:35:19,000 --> 00:35:20,000
Oh my goodness.
523
00:35:20,000 --> 00:35:21,000
Foam.
524
00:35:21,000 --> 00:35:23,320
No, foam is a, is a beast.
525
00:35:23,320 --> 00:35:26,840
The foam that we use is extruded here in the United States.
526
00:35:26,840 --> 00:35:33,400
My manufacturing is also in the United States because we don't put any additives in our
527
00:35:33,400 --> 00:35:34,400
foam.
528
00:35:34,400 --> 00:35:39,520
And also memory foam, if you think about, if you're audience thinks about it, you just collapse
529
00:35:39,520 --> 00:35:40,520
keep going.
530
00:35:40,520 --> 00:35:42,440
It doesn't resist you.
531
00:35:42,440 --> 00:35:45,880
And it, it craze like that mold for your, for your head.
532
00:35:45,880 --> 00:35:51,120
And I needed that resistance and Towsie has that perfect resistance that you're not going
533
00:35:51,120 --> 00:35:55,040
to, you can rely on that support that you're going to get with Towsie.
534
00:35:55,040 --> 00:35:56,040
Yeah.
535
00:35:56,040 --> 00:35:57,040
Yeah.
536
00:35:57,040 --> 00:36:00,680
Do you have any aspirations to try to get back on Shark Tank?
537
00:36:00,680 --> 00:36:03,440
You know, I, I don't at this moment.
538
00:36:03,440 --> 00:36:10,280
I really am into the adaptive equipment and caregiving space because that's my founder's
539
00:36:10,280 --> 00:36:13,160
story to take care of my father.
540
00:36:13,160 --> 00:36:20,120
And I really, I just really want to get this in the hands of those who need to be comfortable
541
00:36:20,120 --> 00:36:28,000
as they age or as they are faced with some, you know, just life altering challenges.
542
00:36:28,000 --> 00:36:34,960
Immotherapy, we have lots of sales going to people who are going through chemotherapy.
543
00:36:34,960 --> 00:36:41,440
And for 15 years old to a five years old have been using Towsie in their oncology visits
544
00:36:41,440 --> 00:36:45,040
to, because you're in that chair for a long time.
545
00:36:45,040 --> 00:36:46,040
Yeah.
546
00:36:46,040 --> 00:36:48,000
And that gives them comfort.
547
00:36:48,000 --> 00:36:49,800
Sounds good.
548
00:36:49,800 --> 00:36:56,200
Well, is there, is there anything else that you want to talk about in relationship to Towsie
549
00:36:56,200 --> 00:37:00,520
and something that we haven't covered yet?
550
00:37:00,520 --> 00:37:03,400
I think we, I think we covered all the applications.
551
00:37:03,400 --> 00:37:06,440
We covered the benefits.
552
00:37:06,440 --> 00:37:07,800
Anything else that you can think of?
553
00:37:07,800 --> 00:37:08,800
Yeah.
554
00:37:08,800 --> 00:37:09,800
I think we have.
555
00:37:09,800 --> 00:37:16,680
I, you know, I just really want your audience to know that there's, that they deserve comfort.
556
00:37:16,680 --> 00:37:18,400
They're loved ones deserve comfort.
557
00:37:18,400 --> 00:37:22,280
Even they're, they're people who that they're caring for.
558
00:37:22,280 --> 00:37:23,720
We all deserve to be comfortable.
559
00:37:23,720 --> 00:37:27,360
And we all have that universal need to help somebody be comfortable.
560
00:37:27,360 --> 00:37:33,360
So when we get a Towsie in our hands, that's a game changer for, and you get to decide
561
00:37:33,360 --> 00:37:35,720
how you want to be comfortable with Towsie.
562
00:37:35,720 --> 00:37:36,720
Yeah.
563
00:37:36,720 --> 00:37:37,960
Amen to that.
564
00:37:37,960 --> 00:37:43,040
So if anybody is out there listening and they want to reach out to you, what's the best
565
00:37:43,040 --> 00:37:46,080
way for them to connect?
566
00:37:46,080 --> 00:37:54,240
You can go to Towsie Brands, T-A-U-S-I, brands, B-R-A-N-D-S, dot com.
567
00:37:54,240 --> 00:38:04,880
I'm on all your social media platforms, TikTok, Facebook, Instagram, and, and yeah, that's
568
00:38:04,880 --> 00:38:05,880
LinkedIn.
569
00:38:05,880 --> 00:38:12,720
So we can, and we can put up our, my links below for this, for this meeting and on our podcast.
570
00:38:12,720 --> 00:38:22,240
Well, Towsie definitely is filling a niche, a need inside of a specific niche and making
571
00:38:22,240 --> 00:38:27,480
someone comfortable that doesn't have that muscle strength in their neck, and they need
572
00:38:27,480 --> 00:38:29,000
that additional support.
573
00:38:29,000 --> 00:38:33,440
And so Towsie satisfies that mission for sure.
574
00:38:33,440 --> 00:38:37,000
I know that because I've introduced it to my mom.
575
00:38:37,000 --> 00:38:43,160
I've used it myself, you know, in cars and it doesn't really does work.
576
00:38:43,160 --> 00:38:47,120
It's actually kind of cool, the way it works and way it functions.
577
00:38:47,120 --> 00:38:53,680
It was fun how you and I met with through Towsie because I, I was a little shy, you know,
578
00:38:53,680 --> 00:38:56,440
I have to say COVID kind of changed my personality.
579
00:38:56,440 --> 00:39:00,560
Usually I'd be like, I'm going out there like gangbusters and I felt a little shy to bring
580
00:39:00,560 --> 00:39:08,160
Towsie around and I went and knocked on your door as a, as a community, you know, a well-known
581
00:39:08,160 --> 00:39:14,640
person in our community who cares for others, you know, and just to say, hey, would you want
582
00:39:14,640 --> 00:39:20,000
to see what I have here and would you, you know, it was a cold call and, yeah, nothing but
583
00:39:20,000 --> 00:39:21,000
welcome.
584
00:39:21,000 --> 00:39:22,520
I appreciate that.
585
00:39:22,520 --> 00:39:24,840
Well, and, and see, I'm an innovator myself.
586
00:39:24,840 --> 00:39:28,720
I've innovated in a lot of different products, you know, in my past.
587
00:39:28,720 --> 00:39:32,560
And I, I love people that think outside the box.
588
00:39:32,560 --> 00:39:37,840
I love people that think counter to expectations and you're one of those people and it was
589
00:39:37,840 --> 00:39:41,200
in just a mutual attraction.
590
00:39:41,200 --> 00:39:44,840
And, and just, it's, it's, innovation is cool.
591
00:39:44,840 --> 00:39:47,720
I just, I love being around innovating people.
592
00:39:47,720 --> 00:39:49,840
My grandfather was an innovator.
593
00:39:49,840 --> 00:39:56,200
My high school coaches were innovators and reshaping the way American football was played.
594
00:39:56,200 --> 00:39:57,200
Wow.
595
00:39:57,200 --> 00:40:04,980
And I went into the ministry and the way the ministry in America, you know, the Christian
596
00:40:04,980 --> 00:40:08,240
ministry is portrayed.
597
00:40:08,240 --> 00:40:15,280
And just, you know, my companies that we are running now in home care in the hospice company,
598
00:40:15,280 --> 00:40:16,840
they're, they're innovative companies.
599
00:40:16,840 --> 00:40:21,640
We're not just doing the same thing that everybody else is doing.
600
00:40:21,640 --> 00:40:24,600
Oh, I love that book when everybody's zgging.
601
00:40:24,600 --> 00:40:26,600
I'm zagging.
602
00:40:26,600 --> 00:40:32,000
And I think that's important because, you know, there's, you have to separate yourself.
603
00:40:32,000 --> 00:40:37,160
You have to find out what the needs are and meet those needs that people have.
604
00:40:37,160 --> 00:40:38,320
Absolutely.
605
00:40:38,320 --> 00:40:46,360
Because when we innovate, when we, when we carve out our own path, it becomes exciting.
606
00:40:46,360 --> 00:40:47,680
And the energy is there.
607
00:40:47,680 --> 00:40:48,880
And everybody feels it.
608
00:40:48,880 --> 00:40:56,120
Like your care, your caregivers who are working with, with their clients and, with they can
609
00:40:56,120 --> 00:40:58,680
bring something new to the table for that client.
610
00:40:58,680 --> 00:41:04,080
If it's like, you know, bringing snow inside so they can make a snow, snowman, you know, just
611
00:41:04,080 --> 00:41:09,280
things that are the sweet story that I heard from one of your caregivers, that to me is,
612
00:41:09,280 --> 00:41:13,760
is a way that we empower each other to live our best.
613
00:41:13,760 --> 00:41:17,720
And that's the whole point of this life, isn't it, to live our best versions?
614
00:41:17,720 --> 00:41:18,720
You get one life.
615
00:41:18,720 --> 00:41:19,720
Yeah.
616
00:41:19,720 --> 00:41:20,720
Yeah.
617
00:41:20,720 --> 00:41:22,920
You only get one time and you only get to go around one time.
618
00:41:22,920 --> 00:41:23,920
That's it.
619
00:41:23,920 --> 00:41:24,920
That's it.
620
00:41:24,920 --> 00:41:25,920
Yeah.
621
00:41:25,920 --> 00:41:30,200
And I go around comfortably and this is, that's my, that's my argument.
622
00:41:30,200 --> 00:41:32,520
Like, let's be comfortable in this journey.
623
00:41:32,520 --> 00:41:33,520
Yeah.
624
00:41:33,520 --> 00:41:36,920
And, and, and why do what everybody else is doing?
625
00:41:36,920 --> 00:41:39,840
That doesn't, that doesn't attract me at all.
626
00:41:39,840 --> 00:41:45,920
I mean, again, I'm not, you know, somebody that is about change for the sake of change.
627
00:41:45,920 --> 00:41:50,800
I'm all about change for the sake of making my life better and making other people's
628
00:41:50,800 --> 00:41:55,880
lives better, looking at it from a different perspective, taking a step back.
629
00:41:55,880 --> 00:42:01,880
And, you know, always say that we're all in the business of touching one another, touching
630
00:42:01,880 --> 00:42:03,760
each other's lives.
631
00:42:03,760 --> 00:42:09,480
And think about all the ways that we touch, we touch with our eyes, we touch with our
632
00:42:09,480 --> 00:42:13,280
mouths, the way, we use language.
633
00:42:13,280 --> 00:42:18,960
And most importantly, the way we touch physically with our hands.
634
00:42:18,960 --> 00:42:25,840
And it's, you know, we, we can't lose that, that ability to touch.
635
00:42:25,840 --> 00:42:31,160
And we, we did, it's important, especially when you're a senior.
636
00:42:31,160 --> 00:42:33,400
I know, oh, I know.
637
00:42:33,400 --> 00:42:39,760
And that's, that's the hardest part is when we, when we age, we don't have all those hugs
638
00:42:39,760 --> 00:42:43,840
and, and bringing that touch to seniors.
639
00:42:43,840 --> 00:42:47,080
It's so important and love that mark.
640
00:42:47,080 --> 00:42:48,080
Yeah.
641
00:42:48,080 --> 00:42:53,320
Well, and thank you for reaching out and touching people's lives through Towsie.
642
00:42:53,320 --> 00:42:54,320
Yeah.
643
00:42:54,320 --> 00:43:02,000
And it's all about changing and making everybody's life that much better because we all have
644
00:43:02,000 --> 00:43:05,880
that desire to live our best lives possible.
645
00:43:05,880 --> 00:43:13,560
Once again, Janice, how can people reach out and connect with you on the internet?
646
00:43:13,560 --> 00:43:16,600
Well, thank you, Mark, for this time.
647
00:43:16,600 --> 00:43:24,520
Hi, everyone.
648
00:43:24,520 --> 00:43:28,600
You can go to find me, Janice Shokrian, SHOKE, R-I-A-N, at Towsie Brands, T-A-U-S-I-B-R-A-N-D-S.
649
00:43:28,600 --> 00:43:30,680
You know, just, just, just Google Towsie Brands.
650
00:43:30,680 --> 00:43:32,680
You'll find me on every platform.
651
00:43:32,680 --> 00:43:37,160
I'm out there on social media, so I would love to connect.
652
00:43:37,160 --> 00:43:40,720
And if you go to Towsie Brands, you can message me directly.
653
00:43:40,720 --> 00:43:44,560
And you know, as you said, something about people want to be touched.
654
00:43:44,560 --> 00:43:47,480
Towsie, I think, is a return to feeling hugged.
655
00:43:47,480 --> 00:43:52,000
And when you're using Towsie, you certainly feel cradled and loved.
656
00:43:52,000 --> 00:43:53,000
Yeah.
657
00:43:53,000 --> 00:43:54,680
Amen to that.
658
00:43:54,680 --> 00:43:59,880
Well, and I know that because, and it's, the material is soft and it's pleasant to put
659
00:43:59,880 --> 00:44:01,440
your head on it.
660
00:44:01,440 --> 00:44:06,120
And so I encourage everybody out there that, you know, has someone in their life where
661
00:44:06,120 --> 00:44:07,440
their heads are flopping.
662
00:44:07,440 --> 00:44:09,240
Does it matter your age?
663
00:44:09,240 --> 00:44:11,760
Does it matter your physical condition?
664
00:44:11,760 --> 00:44:15,520
So Towsie is out to, to stabilize.
665
00:44:15,520 --> 00:44:17,840
No more head flopping out there.
666
00:44:17,840 --> 00:44:19,200
We want to get rid of the flops.
667
00:44:19,200 --> 00:44:20,200
Sounds good.
668
00:44:20,200 --> 00:44:21,200
No, it's for Lex.
669
00:44:21,200 --> 00:44:22,200
All right.
670
00:44:22,200 --> 00:44:23,200
Sounds good.
671
00:44:23,200 --> 00:44:24,200
All right.
672
00:44:24,200 --> 00:44:28,920
This is Mark Turnbull, your host, and I want to thank all of you for tuning into aging
673
00:44:28,920 --> 00:44:30,000
today.
674
00:44:30,000 --> 00:44:36,320
As a reminder, we are the podcasts where together we're exploring the options to aging
675
00:44:36,320 --> 00:44:38,240
on your terms.
676
00:44:38,240 --> 00:44:45,440
And it's every Monday as we release a new show to a new conversation to your favorite podcast
677
00:44:45,440 --> 00:44:46,440
channel.
678
00:44:46,440 --> 00:44:49,640
And remember this, we're all in the process of aging.
679
00:44:49,640 --> 00:44:53,320
And as we age, we really are better together.
680
00:44:53,320 --> 00:44:55,840
So stay young at heart.
681
00:44:55,840 --> 00:45:18,040
You make me feel so young.
682
00:45:18,040 --> 00:45:29,400
Just like a toy balloon, well, you and I are just like a bulletots running across the
683
00:45:29,400 --> 00:45:30,400
metal.
684
00:45:30,400 --> 00:45:37,840
They can have lots of, forget me night so you made me feel so young.
685
00:45:37,840 --> 00:45:40,320
You made me feel there are songs to be sung.
686
00:45:40,320 --> 00:45:45,760
There will still be wrong and wonderful things to be found.
687
00:45:45,760 --> 00:45:47,720
Anything when I'm old and grey.
688
00:45:47,720 --> 00:45:53,420
You've been listening to Aging Today, where together we explore the options to aging on your
689
00:45:53,420 --> 00:45:54,420
terms.
690
00:45:54,420 --> 00:46:00,200
Join Mark and his guest next week for another lively discussion on proactively aging on your
691
00:46:00,200 --> 00:46:05,680
terms, connecting you to the professional advice of his special guests with the goal of
692
00:46:05,680 --> 00:46:09,000
creating better days throughout the aging process.
693
00:46:09,000 --> 00:46:11,440
Your host has been Mark Turnbull.
694
00:46:11,440 --> 00:46:16,880
Join Mark and his guest every week on Aging Today, your podcast to exploring your options
695
00:46:16,880 --> 00:46:18,880
for aging on your terms.
696
00:46:18,880 --> 00:46:25,720
And even when I'm old and grey, you make me feel the way I feel today.
697
00:46:25,720 --> 00:46:29,720
Cause you make me feel so.
698
00:46:29,720 --> 00:46:32,880
You make me feel so.
699
00:46:32,880 --> 00:46:38,280
You make me feel so young.
700
00:46:38,280 --> 00:46:40,280
So young.
701
00:46:40,280 --> 00:46:43,720
You make me feel so young.
702
00:46:43,720 --> 00:46:47,920
You make me feel so young.
703
00:46:47,920 --> 00:46:48,660
[Music]